Metrotown · Brentwood · Edmonds · Lougheed · every village between
Marketing for Burnaby businesses, planned by people who work next door
For plumbers, electricians, renovators, cleaners, clinics and shops serving Burnaby and the neighbouring Metro Vancouver cities.
Free consultation · no lock-in
- 17+ years in digital marketing
- MBA, Technology Management
- 150+ live HVAC websites
- Sedighi.ca & SAZ.ca group
Services
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Local SEO and Google Business Profile
Show up on the map for the Burnaby town centres and villages your crew can reach between jobs.
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Google Ads and Local Services Ads
Paid search with a per-lead ceiling set from your margins, split by neighbourhood and hour.
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Strata and property-manager marketing
Reach the councils, managers and caretakers who choose vendors for Burnaby's towers and townhouse complexes.
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Multilingual campaigns
Pages and ads for the Mandarin, Cantonese, Korean and Tagalog speakers who make up much of your market.
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Websites that turn visits into calls
A fast site with real Burnaby proof and one clear next step: call, text or email.
Marketing services for Burnaby businesses, and which one to start with
Proof from real campaigns
- A gas-boiler division built for CANRO Heat
GasBoilers.ca
Result from our HVAC work
- 3× leads in 90 days
BCWide.ca
Result from our HVAC work
- 250% lead growth
CanroHeat.ca
Result from our HVAC work
- 300% ROI
CombiBoiler.ca
Result from our HVAC work
- 400% organic traffic growth in 12 months
Roma Heating & Cooling
Result from our HVAC work
How it works
Bring us your last season of jobs
A list of recent jobs by postal code, what each was worth and how many enquiries turned into work. That shows us which parts of Burnaby already pay you and which ones only look busy.
Agree on a short, written plan
We name the town centres, buyers and searches worth chasing, the channels for each, and the monthly cost, before any money moves.
Speak with a real strategist
No call centre, no hand-off to a junior. Call, text or email; you'll talk to a senior strategist.
Burnaby rewards businesses that know it street by street. A renovator who wins Burnaby Heights does not automatically win Edmonds, and a cleaning company that fills its calendar in Brentwood towers is selling to strata councils as much as to suite owners. BurnabyAgency.ca builds marketing around those differences, for trades, home-service firms and local businesses that want steady work without paying for clicks from people they can't serve.
Why Burnaby is its own market
Burnaby behaves like several small markets sharing one name. The City's Official Community Plan organises growth around four Town Centres, with Metrotown as the regional centre and Brentwood, Edmonds and Lougheed alongside it, then a ring of urban villages, multi-family areas and business parks.
That shape matters for marketing in three ways:
- Search results shift block by block. Google names relevance, distance and prominence as the main local ranking factors, so a shop near Royal Oak and one near Capitol Hill can see different map results for the same search.
- The buyer is often not the occupant. In a tower or townhouse complex, a strata council, a property manager or a caretaker may decide which vendor gets the job.
- Language changes the search. In the 2021 Census, Mandarin and Cantonese were the two most common non-official mother tongues in a city of 249,125 people.
A plan that ignores any of these spends money on the wrong half of the city.
What we do, and what we don't
We plan and run the marketing that brings enquiries in, and we advise owners on pricing, positioning and where to grow next. We don't hold tools, quote jobs or send anyone to a customer's home; your team does the work and we make sure the right Burnaby customers find it.
The five services each have a full page on the services hub:
- Local SEO and Google Business Profile for the areas your crew actually covers.
- Google Ads and Local Services Ads with a cost-per-lead ceiling you set from your own numbers.
- Strata and property-manager marketing for multi-unit buildings and complexes.
- Multilingual campaigns for customers who search in Chinese, Korean, Tagalog or another language.
- Websites that turn visits into calls.
A five-minute test before you hire anyone
Run this with your own figures; it tells you what a lead is worth to you.
| Your figure | Worked example |
|---|---|
| Typical job value | $900 |
| Gross margin on that job | 45%, so $405 |
| Enquiries that become paid jobs | 35% |
| Highest cost per lead that still breaks even | $405 × 0.35 = $141.75 |
If an ad campaign is costing you $170 per lead in one corner of Burnaby, that corner is losing money however busy the phone feels. Lift the close rate to 45% and the ceiling rises to about $182, which is why answering fast often beats spending more. The guides go further, including how to set a service area that matches the bridges and highways your vans really use.
Proof, read honestly
Our published case studies are results from our HVAC work. Ali Sedighi has built more than 150 live HVAC websites, and his portfolio includes Metro Vancouver heating brands such as burnabyboiler.ca and vancouverboilers.ca. Two results close to home:
- GasBoilers.ca is a gas-boiler division we built for CANRO Heat. It now reaches 26+ BC communities, and its Google profile shows 5.0★ from 76+ Google reviews.
- BCWide.ca reached 3× leads in 90 days.
These are heating results, not results for a Burnaby plumber, dentist or café. What carries over is the method: tight geography, pages written for the real buyer and measurement you can check yourself. The results page separates what transfers from what doesn't.
The seasons that shape Burnaby demand
On the southwest coast, rain shapes the calendar more than cold does. Autumn and winter bring leaks, blocked drains, damp basements and roof calls; the drier months bring exterior painting, landscaping, window cleaning and renovation projects. A good plan shifts budget toward each service before its season starts, not after the phone has already gone quiet.
Who is behind this site
BurnabyAgency.ca is one of the brands of the Sedighi.ca and SAZ.ca group of companies, which is Canadian and runs from its Vancouver, British Columbia headquarters. Ali Sedighi, MBA in Technology Management, leads it, and his digital marketing work goes back to 2007, more than 17 years. The site sits in the Trades.Agency family, the group's home for trades marketing. There's more on how we work and on our plans and prices.
When you get in touch you reach a senior strategist, not a sales queue. Call, text or email with your trade, the Burnaby areas you serve and what isn't working. If the honest answer is "don't spend on this", you'll hear that too.
Frequently asked questions
What is BurnabyAgency.ca?
It's a Canadian marketing and business consulting service for Burnaby trades and local businesses. Ali Sedighi, MBA, leads it, and it sits inside the Sedighi.ca and SAZ.ca group, whose head office is in Vancouver, BC, a few minutes west of Burnaby.
Do you install, repair or service anything?
No. We aren't a contractor and we don't take jobs, dispatch crews or resell leads. We plan and run marketing for your business and give you straight advice on growth.
Do you have an office in Burnaby?
No, and we won't pretend to. The group is based in Vancouver, a few minutes from the Burnaby boundary, and Metro Vancouver is our home region. Most of the work happens in your search profile, ad accounts and website, and consultations run by video call or in person, as well as by call, text or email.
Are your case studies from Burnaby trades?
They're results from our HVAC work, which is where the group's portfolio started, and each one links to the client's live site. We don't relabel them as plumbing, cleaning or retail results; we explain which parts of the method carry over.
What does it cost?
The entry plan is $1,999 a month with no lock-in; paying for a year up front brings it to $1,499 a month, and GST of 5% applies either way. Ad spend is paid directly to the platform. Eligible trades businesses get a free 30-minute first consultation.
Can you market in Chinese or Korean?
Yes, where your customers search that way. We plan separate pages and ad groups by language, and every word is checked by a fluent native speaker before it goes live.